Portfolio — 2026
Hi, I'm Rojin.
UX/UI Designer with background in Digital Marketing
I design digital experiences by combining behavior, strategy, and storytelling.
This is how zard (yellow) became my story.
No one had entered the yellow room for a long time. When I finally returned, the house was almost empty and the walls still carried the faint marks of frames that once held pieces of my childhood. I opened drawers filled with photographs, letters, and negatives — small fragments of memory I couldn't bring myself to throw away. Before leaving, I ran my fingers across the wall, hoping to keep the feeling of that room under my fingertips. The day I decided to migrate in search of new adventures, I bought yellow suitcases. It felt as if I had packed the entire room into my luggage and carried it with me, leaving only traces behind.
The trace did not end there. It turned into curiosity.
Before I designed interfaces,
I was studying how people move through brands, decisions, and digital experiences.
Marketing taught me how to understand behavior.
UX taught me how to shape it.
Early Experiments
Where marketing thinking met UX design
Digital Marketing Strategy — Allbirds
Developed a digital marketing strategy focused on acquisition, conversion, retention, customer journey, and digital ecosystem planning.
Digital Marketing Campaign — Huda Beauty
Designed a digital campaign strategy with audience segmentation, positioning, SEO, paid media, social, website optimization, and AR-enhanced discovery.
Social Media Campaign — Ninja Kitchen
Created the #NinjaLoveDance campaign built around engagement, user-generated content, and community participation.
Customer Journey & Persona Research — Dyson
Explored consumer decision-making, developed personas, and mapped the digital journey using behavioral models.
UX Research Dissertation
Researched how layout and visual design influence perceived usefulness, ease of use, and purchase intention in mobile commerce.
What began as observation became strategy.
What began as strategy became design.
From experiments, the work became real.
Professional Work
Selected Work
Redesigning the Onboarding Flow
A complete rethink of first-time user experience for a fintech platform.
Navigating Complexity
Research-led design for a healthcare scheduling system.
Design System Foundations
Building scalable UI components for a growing product team.
Motion & Microinteractions
Exploring expressive UI states through animation prototypes.
Voice Interface Concepts
Conversational UX for smart home assistants.